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From August 2, 2026, users must be informed when they interact with an AI system, as required by the EU AI Act (Art. 50). Chatbots and AI assistants fall into the “limited risk” category – the lowest regulated tier.

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What is happening?

From August 2, 2026, the transparency obligations of the EU AI Act take effect. This applies to all channels: webchat, phone AI, WhatsApp, and social media. This is exclusively about transparency – not about bans or extensive compliance requirements.

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What is DialogShift doing?

As the provider, the primary obligation lies with us. We are implementing the requirements technically – you don’t need to handle this yourself:
1

Chat AI

AI notice in the default greeting and a permanently visible label in the chat window – multilingual
2

Phone AI

Clear announcement at the beginning of the call that an AI assistant is responding – already active today
3

WhatsApp & Social Media

AI notice in the first message
The technical measures will be rolled out before the August 2026 deadline for all customers. The chat greeting is pre-configured by us and includes the AI notice – if you have customized it, please check that the notice is still included.

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What do you need to do as a hotel?

Your effort is minimal:
1

Check your greeting text

If you have customized the default text, make sure the AI notice is preserved
2

Review your privacy policy

Check whether your privacy policy already covers the use of chatbots and AI – we can provide a template text on request
3

Check your DPA

Ensure that a Data Processing Agreement with DialogShift is in place
For questions, please contact your DialogShift representative or support@dialogshift.com. This document is for general information purposes and does not replace individual legal advice.