Documentation Index
Fetch the complete documentation index at: https://docs.dialogshift.com/llms.txt
Use this file to discover all available pages before exploring further.
Overview
This guide shows you how to connect both Facebook and Instagram simultaneously with DialogShift. The combination of both channels enables a comprehensive social media chat strategy.Facebook and Instagram use the same messenger infrastructure from Meta, so the integration is closely interconnected.
Prerequisites
For joint integration you need:
Facebook Page
- A professional Facebook page for your hotel
- Admin rights on this page
- Disabled automatic responses
Instagram Business Account
- An Instagram Business account (not a personal account)
- Connection to the Facebook page
- Enabled message permissions
Complete Setup
Step 1: Prepare Facebook
Configure Facebook Page
Configure Facebook Page
- Disable automatic responses
- Go to Facebook Business Inbox
- Disable all automatic greetings
- Disable FAQ functions
- Check admin rights
- Ensure you have admin rights on the Facebook page
- Check if other admins are informed
Step 2: Set up Instagram
Instagram Business Account
Instagram Business Account
- Check account type
- Open Instagram > Settings
- Look for “Business” section
- If not present: Switch to professional account
- Create Facebook connection
- Go to Facebook page > Settings > Instagram
- Connect Instagram business account
- Confirm 1-to-1 connection
- Enable message access
- Instagram > Settings > Privacy > Messages
- Enable “Allow access to messages”
Step 3: DialogShift Integration
Start integration
- Open DialogShift Live Chat app
- Go to “Settings” >> “Integrations”
- Find Facebook/Instagram section
Perform login
- Click “Login” or “Renew Login”
- Log in with Facebook account (admin rights required)
- Important: Select both Facebook page and Instagram account
- Enable all requested permissions
Configuration by Company Size
Individual Hotels
- Fully Automatic Operation
- Hybrid Operation
Recommendation for smaller hotels:
- Chatbot automatically answers all inquiries
- Live chat as backup for complex questions
- Unified greeting on both channels
- Chatbot mode: “Fully automatic”
- Handover rules: For booking inquiries to live chat
- Working hours: Enable live chat outside hours
Hotel Chains
Setup for Brand Accounts
Setup for Brand Accounts
If you operate social media only at brand level:
- Central inbox setup
- Connect brand accounts with any hotel chatbot
- Disable chatbot functions (“Chatbot active” = false)
- Enable only greeting messages
- Team setup
- All hotels can see central social media inbox
- Joint handling of inquiries
- Forwarding to respective hotels when needed
- Contact support
- Send email to support@dialogshift.com
- Request setup of central social media inbox
- Specify all involved hotels
Advanced Configuration
Customize Chatbot Behavior
Facebook-specific
- Doesn’t respond to media uploads
- Button-based handovers
- Story features disabled
- Focus on transactional messages
Instagram-specific
- No story replies
- No story mentions
- Limited media processing
- Direct message focus
Channel-Specific Settings
- Greetings
- Working Hours
- Escalation
Individual greetings per channel:
- Facebook: Business-like and direct
- Instagram: Visually appealing and friendly
- Common: Consistent brand tone
Social Media Team Integration
Separation of Chat and Social Media
Configuration for separate teams:
Chat Team Settings
- Responsible for: Direct messages, booking inquiries, support
- Tools: DialogShift Live Chat app
- Working hours: Business hours + extended availability
Social Media Team Settings
- Responsible for: Stories, posts, community interactions, brand building
- Tools: Native Facebook/Instagram business tools
- Working hours: Social media prime time
Workflow Optimization
Recommended Workflow
Recommended Workflow
- Triage incoming messages
- Transactional → DialogShift chatbot/live chat
- Emotional/community → Social media team
- Complaints → Immediately to live chat
- Weekly coordination
- Share chat trends with social media team
- Include frequent questions in social media content
- Collect feedback from both channels
- Escalation protocol
- Define clear responsibilities
- Quick internal forwarding
- Documentation for both teams
Monitoring and Optimization
Monitor KPIs
Response Time
- Facebook: < 15 minutes
- Instagram: < 30 minutes
- Live Chat: < 5 minutes
Conversion Rate
- Chatbot → Booking
- Live Chat → Booking
- Social Media → Website
Satisfaction
- Chat ratings
- Follow-up feedback
- Social media engagement
Regular Maintenance
Monthly Tasks
Monthly Tasks
- Check Facebook login status
- Test Instagram connection
- Analyze chatbot performance
- Evaluate response times
Quarterly Tasks
Quarterly Tasks
- Renew Facebook login (required)
- Update chatbot content
- Review team workflows
- Analyze KPI trends
Annual Reviews
Annual Reviews
- Evaluate overall strategy
- Check tool efficiency
- Plan team training
- Budget optimization
Troubleshooting
Common Integration Issues
Login errors during setup
Login errors during setup
Symptoms: Facebook/Instagram login failsSolutions:
- Clear browser cache
- Use different browser
- Renew Facebook session
- Disable VPN
- Check pop-up blocker
Instagram doesn't show all accounts
Instagram doesn't show all accounts
Symptoms: Not all Instagram accounts are displayed in DialogShiftCauses & Solutions:
- Check account type (only business accounts work)
- Verify Facebook connection
- Confirm admin rights
- Enable message access
Messages not arriving
Messages not arriving
Debugging steps:
- Check chatbot status for respective channel
- Verify working hours settings
- Send test message from external account
- Check DialogShift logs in live chat app
- For persistent issues: contact support@dialogshift.com
Support and Help
DialogShift Support
- Email: support@dialogshift.com
- Live Chat: Available in the DialogShift app
- Documentation: Comprehensive setup guides available
Meta/Facebook Support
- Facebook Business Support: For account and connection issues
- Instagram Business Help: For Instagram-specific topics
- Meta Developer Docs: For technical API details

