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Documentation Index

Fetch the complete documentation index at: https://docs.dialogshift.com/llms.txt

Use this file to discover all available pages before exploring further.

DialogShift marks redirected traffic to track bookings from the chatbot in your booking engine and analytics.
Important Note (May 2024): Google has changed the evaluation of UTM parameters. Reliable e-commerce tracking via chatbot UTM parameters is no longer possible. Use the ref parameter instead.

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Tracking Methods

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1. URL Parameter

DialogShift automatically adds the following parameter: 
&ref=dialogshift

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2. Referrer Domain

As an alternative, the referrer domain can be used:
  • Domain: dialogshift.com
  • Limitation: Qualitative compromises possible

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Booking Engine Statistics

1

Open statistics

Open the statistics of your Web Booking Engine (WBE)
2

Check traffic source

Look for breakdown by traffic source
3

Identify chatbot traffic

Filter by ref=dialogshift or referrer dialogshift.com

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Available Metrics

Nights

Booked overnight stays

Revenue

Generated income

Conversion

Booking rate

Source

Traffic source

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Google Analytics Integration

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Create Custom Report

  1. Create a Custom Report
  2. Filter e-commerce revenue
  3. Condition: URL contains ref=dialogshift
The exact implementation depends on your e-commerce tracking setup. Speak with your analytics service provider.

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Channel Limitations

For technical reasons, URL parameter tracking does not work with:
  • Instagram
  • Facebook Messenger
  • Google’s Business Messages
  • WhatsApp
Use the tracking pixel for these channels for indicative numbers.

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Best Practices

Speak with your booking engine provider about integrating the ref=dialogshift parameter into their statistics.
Use both URL parameters and tracking pixel for maximum coverage.
Check monthly that tracking is working correctly.