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DialogShift marks redirected traffic to track bookings from the chatbot in your booking engine and analytics.
Important Note (May 2024): Google has changed the evaluation of UTM parameters. Reliable e-commerce tracking via chatbot UTM parameters is no longer possible. Use the ref parameter instead.

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Tracking Methods

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1. URL Parameter

DialogShift automatically adds the following parameter: 
&ref=dialogshift

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2. Referrer Domain

As an alternative, the referrer domain can be used:
  • Domain: dialogshift.com
  • Limitation: Qualitative compromises possible

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Booking Engine Statistics

1

Open statistics

Open the statistics of your Web Booking Engine (WBE)
2

Check traffic source

Look for breakdown by traffic source
3

Identify chatbot traffic

Filter by ref=dialogshift or referrer dialogshift.com

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Available Metrics

Nights

Booked overnight stays

Revenue

Generated income

Conversion

Booking rate

Source

Traffic source

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Google Analytics Integration

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Create Custom Report

  1. Create a Custom Report
  2. Filter e-commerce revenue
  3. Condition: URL contains ref=dialogshift
The exact implementation depends on your e-commerce tracking setup. Speak with your analytics service provider.

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Channel Limitations

For technical reasons, URL parameter tracking does not work with:
  • Instagram
  • Facebook Messenger
  • Google’s Business Messages
  • WhatsApp
Use the tracking pixel for these channels for indicative numbers.

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Best Practices

Speak with your booking engine provider about integrating the ref=dialogshift parameter into their statistics.
Use both URL parameters and tracking pixel for maximum coverage.
Check monthly that tracking is working correctly.