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The DialogShift tracking pixel captures booking completions and must be implemented on the booking confirmation page.

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Pixel URL

https://ibe.prod.co25.net/pixel?clientid=${clientid}&conversionType=${conversionType}&amount=${amount}&currency=${currency}&rooms=${rooms}&nights=${nights}

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Parameters

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Google Tag Manager Integration

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Prerequisites

1

Client ID

Receive DialogShift Client ID
2

E-Commerce Tracking

Working GTM/GA setup with Data Layer
3

Data Layer

Booking data available in Data Layer

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Implementation

<script>
var pixel = document.createElement("img"); 
pixel.src = "https://ibe.prod.co25.net/pixel?clientid=YOUR_CLIENT_ID&conversionType=ibe&amount={{TotalCost}}&currency={{SelectedCurrCode}}&rooms={{RmQty}}&nights={{nights}}"; 
pixel.style = "display: none;"; 
document.body.appendChild(pixel);
</script>
Replace YOUR_CLIENT_ID with your actual DialogShift Client ID

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Data Layer Example

dataLayer.push({
    'event': 'booking_complete',
    'TotalCost': '299.50',
    'SelectedCurrCode': 'EUR',
    'RmQty': 2,
    'nights': 3
});

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Alternative Implementations

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Server-Side Rendering

<script>
var pixel = document.createElement("img"); 
pixel.src = "https://ibe.prod.co25.net/pixel?clientid=<?php echo $clientid; ?>&conversionType=ibe&amount=<?php echo $amount; ?>&currency=<?php echo $currency; ?>&rooms=<?php echo $rooms; ?>&nights=<?php echo $nights; ?>"; 
pixel.style = "display: none;"; 
document.body.appendChild(pixel);
</script>

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Testing

GTM Preview

Activate preview mode and perform test booking

Network Tab

Check requests to ibe.prod.co25.net

Parameter Check

Verify transmitted values

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Limitations

For technical reasons, the tracking pixel cannot capture revenue from Instagram, Facebook or WhatsApp users.

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Support

For questions, contact DialogShift support with:
  • Your Client ID
  • URL of the booking confirmation page
  • Screenshots of GTM configuration
  • Screenshot of the tracking request (Network Tab)