DialogShift Tracking Pixel

The DialogShift tracking pixel captures booking completions and must be implemented on the booking confirmation page.

Pixel URL

https://ibe.prod.co25.net/pixel?clientid=${clientid}&conversionType=${conversionType}&amount=${amount}&currency=${currency}&rooms=${rooms}&nights=${nights}

Parameters

Google Tag Manager Integration

Prerequisites

Client ID

Receive DialogShift Client ID

E-Commerce Tracking

Working GTM/GA setup with Data Layer

Data Layer

Booking data available in Data Layer

Implementation

<script>
var pixel = document.createElement("img"); 
pixel.src = "https://ibe.prod.co25.net/pixel?clientid=YOUR_CLIENT_ID&conversionType=ibe&amount={{TotalCost}}&currency={{SelectedCurrCode}}&rooms={{RmQty}}&nights={{nights}}"; 
pixel.style = "display: none;"; 
document.body.appendChild(pixel);
</script>

Replace YOUR_CLIENT_ID with your actual DialogShift Client ID

Data Layer Example

dataLayer.push({
    'event': 'booking_complete',
    'TotalCost': '299.50',
    'SelectedCurrCode': 'EUR',
    'RmQty': 2,
    'nights': 3
});

Alternative Implementations

Server-Side Rendering

<script>
var pixel = document.createElement("img"); 
pixel.src = "https://ibe.prod.co25.net/pixel?clientid=<?php echo $clientid; ?>&conversionType=ibe&amount=<?php echo $amount; ?>&currency=<?php echo $currency; ?>&rooms=<?php echo $rooms; ?>&nights=<?php echo $nights; ?>"; 
pixel.style = "display: none;"; 
document.body.appendChild(pixel);
</script>

<script>
var pixel = document.createElement("img"); 
pixel.src = "https://ibe.prod.co25.net/pixel?clientid=" + clientId + "&conversionType=ibe&amount=" + bookingAmount + "&currency=" + currencyCode + "&rooms=" + roomCount + "&nights=" + nightCount; 
pixel.style = "display: none;";
document.body.appendChild(pixel);
</script>

Testing

GTM Preview

Activate preview mode and perform test booking

Network Tab

Check requests to ibe.prod.co25.net

Parameter Check

Verify transmitted values

Limitations

For technical reasons, the tracking pixel cannot capture revenue from Instagram, Facebook or WhatsApp users.

Support

For questions, contact DialogShift support with:

Your Client ID
URL of the booking confirmation page
Screenshots of GTM configuration
Screenshot of the tracking request (Network Tab)

Overview

Onboarding

Basic Settings

Agents

DialogShift Services

Pixel URL

Parameters

Google Tag Manager Integration

Prerequisites

Implementation

Data Layer Example

Alternative Implementations

Server-Side Rendering

Testing

GTM Preview

Network Tab

Parameter Check

Limitations

Support

​Pixel URL

​Parameters

​Google Tag Manager Integration

​Prerequisites

​Implementation

​Data Layer Example

​Alternative Implementations

​Server-Side Rendering

​Testing

GTM Preview

Network Tab

Parameter Check

​Limitations

​Support

Pixel URL

Parameters

Google Tag Manager Integration

Prerequisites

Implementation

Data Layer Example

Alternative Implementations

Server-Side Rendering

Testing

Limitations

Support