Tracking Pixel

The tracking pixel reports completed bookings to DialogShift. You add it to the booking confirmation page – either as a pixel in the browser or as a direct call to the endpoint from your server.

Endpoint

https://ibe.prod.co25.net/pixel?clientid=YOUR_CLIENT_ID&amount=234.56&currency=EUR&custid=GUEST_ID

Parameters

Parameter	Required	Description	Example
`clientid`	Required	Client ID provided by DialogShift	`pro123`
`amount`	Required	Booking amount, dot as decimal separator, no thousands separator	`234.56`
`currency`	Recommended	Currency code (ISO 4217); `EUR` is assumed if missing	`EUR`
`custid`	Recommended	Guest ID that DialogShift appended to the booking URL – return it unchanged	`c8f2a1`
`conversionType`	Optional	Default is `ibe`	`ibe`
`rooms`	Optional	Number of booked rooms	`2`
`nights`	Optional	Number of nights	`3`
`persons`	Optional	Number of persons	`4`
`url`	Optional	URL of the booking confirmation page	`https://...`

Guest attribution with `custid`

When DialogShift sends a guest into the booking flow, it appends a custid parameter to the URL (e.g. …?…&custid=c8f2a1). Read this value from the requested URL, keep it throughout the entire booking flow and return it as custid in the pixel call. DialogShift then attributes the booking exactly to this guest. Without custid, attribution relies on fingerprinting and is much less accurate.

Implementation

Option A: Tracking pixel in the browser

Add a hidden image to the confirmation page. Insert the values from your booking:

<script>
var pixel = document.createElement("img");
pixel.src = "https://ibe.prod.co25.net/pixel?clientid=YOUR_CLIENT_ID&amount=" + amount + "&currency=" + currency + "&custid=" + custid;
pixel.style = "display:none;";
document.body.appendChild(pixel);
</script>

You can also deliver this snippet via Google Tag Manager.

Option B: Call the endpoint directly

Call the same URL server-side via GET as soon as the booking is confirmed:

GET https://ibe.prod.co25.net/pixel?clientid=YOUR_CLIENT_ID&amount=234.56&currency=EUR&custid=c8f2a1

With a server-side call, DialogShift receives your server’s IP, not the guest’s. Therefore always include custid – otherwise DialogShift cannot attribute the booking.

Overview

Onboarding

Basic Settings

Agents

DialogShift Services

Endpoint

Parameters

Guest attribution with `custid`

Implementation

Option A: Tracking pixel in the browser

Option B: Call the endpoint directly

​Endpoint

​Parameters

​Guest attribution with custid

​Implementation

​Option A: Tracking pixel in the browser

​Option B: Call the endpoint directly

Endpoint

Parameters

Guest attribution with `custid`

Implementation

Option A: Tracking pixel in the browser

Option B: Call the endpoint directly