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How to integrate chat buttons or WhatsApp buttons into Journey emails.

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Why Integrate Chat Buttons in Emails?

At the end of an email, it makes sense to provide guests with the option to contact via chat. This enables seamless communication and increases the likelihood that guests will directly contact the hotel with questions or concerns.

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Available Button Options

This can be done in two ways:
The Chat with Us Button
  • Links directly to the web chat
  • Always available, regardless of booked channels
  • Opens the DialogShift web chat on the hotel website
In both cases, the chat bot automatically responds to further inquiries from the user afterwards.

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Integration into Journey Emails

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Step-by-Step Guide

1

Select Email Template

Open the Journey email template into which you want to integrate the chat button
2

Determine Button Position

Choose the optimal position for the chat button:
  • At the end of the email: Classic placement after the main content
  • In the signature: Discreet integration into the email signature
  • As call-to-action: Prominent placement in the main text
3

Choose Button Type

Decide between:
  • Chat with us button for general contact option
  • WhatsApp button for mobile-optimized communication (if available)
4

Customize Design

Adapt the button design:
  • Color according to hotel corporate identity
  • Size and placement
  • Adjust accompanying text

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Best Practices

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Optimal Placement

  • End of email: After main content, before signature
  • Visible but not intrusive: The button should stand out but not distract from the main content

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Button Text Recommendations

Chat Button

  • “Chat with us”
  • “Questions? Chat now”
  • “Get help instantly”

WhatsApp Button

  • “WhatsApp us”
  • “Contact via WhatsApp”
  • “Quick WhatsApp support”

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Accompanying Text Examples

"Have questions? Our chat bot is available 24/7!"

"For quick answers, feel free to use our chat service."

"Contact us directly via WhatsApp for immediate help."

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Benefits of Integration

Integrating chat buttons into Journey emails increases interaction rates and improves the guest experience through direct access to automated help.

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Main Benefits:

  • Immediate Help: Guests receive instant answers to their questions
  • Higher Engagement Rate: More interaction through easy access
  • Automated Support: The chat bot handles initial contact
  • Mobile Optimization: Especially ideal for smartphone users with WhatsApp