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After activating your WhatsApp Business API, you can integrate the channel into your guest communication in various ways.

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Integration in DialogShift

WhatsApp is seamlessly integrated as an additional channel into your existing DialogShift environment:

Unified Inbox

All WhatsApp chats alongside other channels

Chatbot Integration

Automatic responses across all channels

Team Collaboration

Multiple agents can work simultaneously

Analytics

Cross-channel evaluations

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Website Integration

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1. QR Code Integration

QR codes are ideal for:
  • Hotel website
  • Reception area
  • Room cards
  • Restaurant tables
  • Print materials
How it works:
  1. Guest scans QR code with smartphone camera
  2. WhatsApp opens automatically
  3. Pre-written message can be sent

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2. Click-to-Chat Button

The classic WhatsApp button in Corporate Green
  • High recognition
  • Official WhatsApp branding
  • Ideal for prominent placement

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3. Chat Widget Integration

Beta Feature: The WhatsApp button can be integrated directly into your existing DialogShift chat widget. Contact support for activation.
Benefits:
  • One widget for all channels
  • Guest chooses preferred channel
  • Unified design
  • Central configuration

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Email Integration

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Click-to-Chat in Emails

Integrate WhatsApp links into your hotel emails:
1

Generate link

Format: https://wa.me/49XXXXXXXXX?text=Hello%20Hotel
2

Create button

WhatsApp provides official button graphics
3

Embed in emails

  • Booking confirmations
  • Pre-arrival emails
  • Post-stay feedback
  • Newsletters

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Best Practices for Email Integration

Clear Call-to-Action

“Questions about your booking? Message us on WhatsApp!”

Provide Context

Pre-written message with booking number

Offer Alternatives

Also offer email/phone as options

Set Expectations

Communicate response times

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Technical Implementation

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URL Parameters for Click-to-Chat

https://wa.me/[phone number]?text=[URL-encoded text]
Example: 
https://wa.me/4989123456789?text=Hello%20Hotel%20Seeblick%2C%20I%20have%20a%20question%20about%20my%20booking%20%23123456

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QR Code Best Practices

  • Size: Minimum 3x3 cm for print
  • Contrast: High contrast to background
  • Testing: Test with various devices
  • Call-to-Action: “Scan for WhatsApp chat”

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Placement & Visibility

  1. Header/Navigation: Always visible
  2. Contact Page: With other contact options
  3. Booking Process: For quick questions
  4. Footer: As standard contact option
  5. Floating Button: Bottom right (Mobile-friendly)

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On-Site Placement

  • Stand-up displays at check-in
  • Digital signage displays
  • Business cards with QR code
  • Info card on nightstand
  • QR code for room service
  • TV welcome screen
  • Table displays
  • Menu
  • Feedback cards
  • Elevators
  • Parking
  • Spa/Wellness
  • Conference rooms

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Messaging Strategy

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Optimize Initial Contact

The guest’s first message is crucial:
Use pre-written messages:
  • “Hello, I’m a hotel guest and have a question”
  • “I would like to reserve a table”
  • “Need help with check-in”

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Multi-Channel Strategy

WhatsApp should be part of your overall strategy:
  • Website chat for anonymous inquiries
  • WhatsApp for personal service
  • Email for formal communication
  • Phone for urgent cases

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Success Measurement

Important KPIs for WhatsApp:
  • Number of initiated chats
  • Response time
  • Conversation resolution rate
  • Guest satisfaction
  • Conversion rate (bookings via WhatsApp)
Follow data protection: Ensure your WhatsApp usage is GDPR compliant and inform guests about data processing.