> ## Documentation Index
> Fetch the complete documentation index at: https://docs.dialogshift.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Phone AI Statistics

> Explanation of every metric on the Phone AI statistics page in your DialogShift app

The **Statistics → Phone AI** page shows you how your AI phone assistant is being used. This page explains what each number means.

<Info>
  Use the **date range** in the top right (default: last month). All metrics always refer to the selected period.
</Info>

## Basic KPIs

| Metric                        | Meaning                                                            |
| ----------------------------- | ------------------------------------------------------------------ |
| **Calls**                     | Total number of calls to the Phone AI.                             |
| **Conversations**             | Calls that turned into a real conversation (no immediate hang-up). |
| **Conversation conversion**   | Share of calls that became a conversation.                         |
| **Redirects**                 | Share of conversations that were forwarded to a human.             |
| **Distribution callers**      | Split of callers by landline, mobile and anonymous.                |
| **Minutes**                   | Sum of all conversation minutes.                                   |
| **Conversation length (min)** | Average length of a conversation.                                  |
| **Conversations (trend)**     | Development of conversations over the period.                      |
| **Minutes per day**           | Conversation minutes per day (per week for long ranges).           |

<Note>
  "Anonymous" means the caller's number was withheld or could not be identified. A call without a real conversation (caller hangs up immediately) counts towards **Calls** but not **Conversations**.
</Note>

## Booking KPIs

| Metric            | Meaning                                                                      |
| ----------------- | ---------------------------------------------------------------------------- |
| **Booking links** | Number of booking links sent during the call via SMS or WhatsApp.            |
| **WhatsApp**      | Share of booking links sent via WhatsApp (only shown if WhatsApp is active). |
| **Booking EUR**   | Revenue from bookings by callers (only shown if booking revenue is tracked). |

<Info>
  **Booking EUR** only appears if booking revenue is tracked for your hotel – via the DialogShift tracking pixel in your booking engine or via an integration (e.g. HNS).
</Info>

## Conversation content

| Chart          | Meaning                                                                                                    |
| -------------- | ---------------------------------------------------------------------------------------------------------- |
| **Intents**    | Distribution of callers' main requests (e.g. requested human, booking, spa / wellness, hotel information). |
| **Sentiments** | Mood of the conversations: positive, neutral or negative.                                                  |

<Note>
  Intents and sentiments are detected automatically by the AI for each conversation.
</Note>

## Example

How to read the numbers together:

* **2437 calls**, of which **2032 conversations** → conversation conversion = **83%**: 83% of calls turned into a real conversation.
* **2336 minutes** across 2032 conversations → conversation length = **1.15 min** on average.
* **Redirects 66%**: two out of three conversations were forwarded to a human.
* **Distribution callers:** mobile 66%, landline 32%, anonymous 3%.

## Support

If you have questions about your numbers, contact DialogShift support at [support@dialogshift.com](mailto:support@dialogshift.com).